Video

See it. Believe it

  • Video

    Two great video rebuttals to Lebron James’ Nike commercial

    By now I’m sure everybody has seen Lebron James’ new “what should I do?” Nike commercial, where he tries to explain his abrupt departure from the Cleveland Cavaliers.  Soon as I saw it I thought it kind of sucked and apparently I wasn’t the only one.   Not that he can’t try to smooth things over, but I think him just shutting up and playing great basketball is really the only thing he can do. At any rate, peep these two rebuttals, both great in their own different way; one is hilarious and the other one serious but very on point.

  • Video

    Greenhouse “Hello World” (Deconstructed) Video

    A few months back when we released Electric Purgatory Part Two I went on facebook and asked if anybody would be interested in us putting together some videos where we talk about the creative process and the making of the project.  Pretty much everybody was in favor of it, so Illogic and I started shooting.  Now that I’m home from tour I finally I was able to put the first video together.

    Our goal is to do one for each song on the EP assuming people like it or find it informative and/or entertaining.  If you haven’t checked out the EP yet, listen here:

  • Video

    Secrets to Success Pt. 1 – by Eric Thomas

    My dude Kipp G sent me this link the other day and I think I’ve watched it like 10x already.  Really powerful short speech given to a group of first year college students that he mentors at Michigan State University.  Watching this will make you either wanna take over the world or realize you’re full of shit and fall back.  Hopefully the former.

    I spent a lot of last week watching dudes videos and getting motivated. 

    View some of his other videos at http://www.youtube.com/etthehiphoppreacher

    Word is Blog

  • Video

    VIDEO: Who is Latimore Platz? Part One

    Over the past 2-3 months I’ve started to get more into video production and this is the first “real”project I’ve done, trying to apply some of the stuff I’ve been reading and learning.  Since my main interest is in documentaries, the style of this video follows that format.  This is the first part of a short video project that I’m working on for my fellow Weightless Recordings artist, producer Latimore Platz. In this episode he explains the origin of his name.

    The music in the background is from his production project “Smokey Part One”, which was made using all samples from the music of Smokey Robinson.  If you like it please download his free EP “Smokey Part One” right here: http://www.divshare.com/direct/122334

    Word is Blog

  • Blog,  Video

    This is why it’s all worth it

    There are times when everybody has moments of self-doubt.  Lord knows I’ve had mine.

    But it seems like every time that self-doubt starts to get the best of me I’m brought back to reality by the people that have allowed me to do this in the first place–the fans.  Whether it’s one person or a room full of people, the result is the same–you are humbled and reminded why you go through what you do–because you love doing it, and because the people who support you give you the encouragement to continue.

    Well, this weekends show at the Hip-Hoppers Holiday event in St. Louis was another one of those moments when I was reminded why it’s all worth it:

  • Video

    Ceelo Green – F*@k You

    Based on the fact that when I saw this song on Friday it had about 30,000 views on Youtube, and three days later it’s got over 1 million already, I think it’s safe to say Cee-Lo’s got a hit on his hands.  Deservedly so because the song is great.  If you haven’t peeped it already, get up on it so your friends don’t make fun of you.

  • Blog,  Video

    Classic Video: Xzibit “What you see is what you get”

    Just like a lot of cats that came up when i did, I’ve got a lot of nostalgia about it.  Not necessarily on some everything was better back then type of shit, because technically I think there are better rappers out right now–but when I think back to how dope and creative hip-hop music videos used to be, it’s hard to not think that current videos have taken a step backwards.  You would think that since the cost of technology has decreased that we would see an increase in creativity, which may be the case in terms of output, but I’m personally having a hard time finding the same level of creativity that was around in 90s hip-hop videos.

    Case in point, Xzibit “What you see is what you get”.  It’s a shame that a lot of younger people only know Xzibit as the man from the Pimp My Ride show, because at one point dude was a very serious and credible hip-hop artist, with two really good albums under his belt.  What You See is What You Get was the first single from his sophomore album, and boy did he come out swinging.  The video is probably one of the best hip-hop videos of all time, and it was shot 12 years ago.  The biggest testament to it’s impact is how many times newer artists have tried to copy it lately (i.e. J-Cole twice), yet the original is still more creative and better executed.  And let’s not forgoet, the song is dope.

    Video & Directors Notes after the jump:

  • Blog,  Video

    Kanye West “Power” video clip

    Whether you like Kanye’s music or not doesn’t matter.  What matters is that the dude has an eye for art and this video is amazing.  Will replace this with the full-length one soon as I find it on youtube.

    Good googly-moogly. Can’t remember the last time i rewinded a music video multiple times.  For some reason I doubt this is even supposed to be on youtube yet, so I’m gonna enjoy it for the moment.

    EDIT: I knew i recognized this style of video from something somebody posted on their facebook page a while ago, and did some research. The creators name is Marco Brambilla.  He has a piece called “Civilization” that I saw that will fuck with your head as well.  Peep it after the jump