Change is difficult. Especially in an area like production, which tends to lend itself to establishing a set routine and workflow. While what we call “beginner’s luck” exists in almost every field, the advances in production technology have made it almost impossible to turn on an unknown piece of gear and make a great beat your first time out. Producers have to get their study on nowadays. Mastering their craft requires them to not only read those boring manuals nobody else wants to read, it also requires them to sacrifice a great deal of their social lives.
So it should come as no surprise that most producers are very hesitant to move away from the workstations they’ve had success with. Just the thought of not using their favorite machine is enough to make some producers tense up. For some guys, changing gear is as easy as learning how to drive on a stick shift and switching to an automatic; for others, it’s like learning how to drive in America, but suddenly being forced to drive in England on the opposite side of the road (and car).
While it is true that I have a great number of fans who know me primarily as a vocalist, I’ve also realized that there are also many fans that don’t really know how serious I am on the beats. In addition to producing both of my solo albums, 1988 and Adventures in Counter-Culture, I’ve also produced three albums for my homie Illogic, as well as albums for my fellow Columbus artists Envelope and Zero Star. So, I’ve decided to run a special sale to bring people up to speed with some of my production where you can get my Chamber Music, Sign Language, and the Weightless Radio CDs for just $10. Plus, you get 11×17 posters for the Chamber Music & Sign Language albums.
I think I’m going to start posting beats every week. Mostly stuff with familiar samples, since it’s easier for people to really follow how it was flipped. This week is a beat I made using “Roxanne” by The Police. Enjoy.
Last year when Adventures in Counter-Culture was released I created an exclusive instrumental album to be given away free with all pre-orders that were sold through Fifth Element. The name of the album was Weightless Radio: A Collection of Blueprint Instrumentals and, outside of the people who pre-ordered the album on Fifth Element, it hasn’t been available anywhere else prior to today. In fact, there’s a lot of people who had no idea that this record even existed. Therefore, I have decided to make this album available here on Printmatic.net for the first time. Check it out: