What separates people who are able to gain and maintain the attention of the public from those who cannot? Is it technical skill? Is it great publicity? Is it connections? Those are all important, but if there’s one quality that successful creative people have, it’s their ability to tell their story. In this episode, we do a case study on a masterful use of story-telling from the music industry that many people may not have noticed, to show why it’s so important that artists be able to tell their story. Let’s go!